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Initially the designs were a bit more complex and detailed but strayed away from focus of making the complex data simple and easy to understand. The UI was simplified to focus on wind speed and directional with secondary information of weather, wave height and algae bloom information. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598296215098-I0VURGT3ILWWI4D31PRZ/Screen+Shot+2020-08-05+at+12.26.37+AM.png Vela Mid-fidelity wireframes used for testing purposes https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598042496250-0SGUO6PUVSXGXEDCWWVL/Screen+Shot+2020-08-21+at+4.41.05+PM.png Vela Final designs and mock-ups were created from the usability testing. The primary feature of the app is the wind & weather display UI. It combines wind speed, wind direction, weather info, wave height, algae bloom content and time for a specified date and time. Users are also given the option to save the location on the map for easy later reference. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598126261380-VV0LSR76XAZ7HD1WAKOI/Screen+Shot+2020-08-22+at+3.56.58+PM.png Vela - By collaborating with other UI/UX designers, the final app design was fully realized and a unified style for Vela was established as a design language for the Vela brand. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598401665472-GU3TNLH4IZMES48M4X5B/PrototypeHero.jpg Vela https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598383908896-1H720LHDRWN2N3NTWRNM/Phone_Image_Gallery.png Vela https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598383943243-QAH181DS30T6FYAD2B8J/Phone_Image_Gallery.png Vela https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598123953511-ZSXC2BCOL140B5EC3WVU/Vela_Mockups_0000_signup.jpg Vela https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598310283092-CT8JR5WYXS5A0YM7S03N/Vela__0001_Test_Privacy.jpg Vela https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598310542333-KB9B0ZENKDNDBFOWZXW1/Vela__0006_Test_Social.jpg Vela https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598319139696-3HQSMMRBSI6B99HQCLQG/Vela__0009_Onboarding.png Vela https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598319219719-OH9JTG7ZQOD72F3TRZL6/Vela__0011_Notifications.png Vela https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598391647642-9QO4XPL052EARH7EK2PQ/Vela_Wireframe_1.jpg Vela Initial sketches for Map, Weather Display and Menu UI https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598397476440-NPZTP00B10SCG9XJVMCW/Vela_DesignLanguage__0000_1.png Vela https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598123954082-OORV24SQASAA4CFZMI4F/Vela_Mockups_0001_menu.jpg Vela https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598310295220-OARH3D7AYKVIF6R492RF/Vela__0000_Final_Privacy.jpg Vela https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598310364164-PZYPABQ1RWPDOEC3IHVK/Vela__0002_Test_onboarding.jpg Vela https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598310447677-J3FGHROM5TBMFF6UTL3X/Vela__0004_Test_Notifications.jpg Vela https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598310554377-6NSXI6UPNQ1FHITND3G4/Vela__0007_Final_Social.jpg Vela https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598391648002-EFOSABEJ7Z53W9G1FF2R/Vela_Wireframe_2.jpg Vela Alternate concepts for the weather & wind display using illustration https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598397476948-CJUENYRCS4DAAN4HH6FV/Vela_DesignLanguage__0001_2.png Vela https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598123953670-KZ2YMALMYUWB1TCYOFF2/Vela_Mockups_0002_notificaitons+settings.jpg Vela https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598310375152-YX4EDKOVT9S8PO6ANP56/Vela__0003_Final_Onboarding.jpg Vela https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598310471308-V11G4DV6KHAQK3KRH1NO/Vela__0005_Final_Notifications.jpg Vela https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598319117209-AGEHHR6OEWWQ8EPZEPCL/Vela__0008_Privacy.png Vela https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598319241197-32JRA3M97RZ2L581ZI96/Vela__0010_Social.png Vela https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598397477662-MNPKJ5D7E7BY1QQRIPJQ/Vela_DesignLanguage__0002_3.png Vela https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598123954205-4S146C5HE164VX1JFXLD/Vela_Mockups_0003_ideal+conditions.jpg Vela https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1598397478199-VJ8VP3Y3YEEBQG4TZ5PT/Vela_DesignLanguage__0003_4.png Vela https://www.nocrowns.com/okaeri daily 0.75 2023-02-20 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1605844424487-94SWJ8MA4B8OQQVL3CPS/low-fidelity.jpg Okaeri - Mid-Fidelity Wireframes After completing the initial sketches, wireframes were created to begin assembling the necessary features and functions for the app UI. How users searched for real estate listings, specified search criteria and viewing the details of each listing were considered while working on the initial concepts. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1605845016994-0PC1NCDIFUB5W3F1OY10/Screen+Shot+2020-11-19+at+8.03.01+PM.png Okaeri High-fidelity wireframes were later developed by doing research on the design patterns of other real estate apps but with a focus on simplification of the UI to be less cluttered and removing unnecessary details to reduce distraction and overwhelming the user. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606158855541-YIR0QU4JPJF1D2PSOE0T/iphone_Mockup.jpg Okaeri https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1605843657742-UI50SFRJ3JPZZ4BB22CD/lowfidelity.jpg Okaeri Low-Fidelity wireframes sketching initial concepts for the map page, listing details and other misc screens to get a sense of what is needed by the app. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606152026635-VKFE008RTCBAY8NOWT7R/0.0+Homescreen.png Okaeri https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606156373369-3BMWMDECZBOVAZGMB61L/Okaeri_Moodboards_0000_1.png Okaeri Mood boards were created to guide the design principles of Okaeri. Inspiration was taken from the above examples for their ease of seamless browsing. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606157122737-XD9C513COIXB2G91MZ87/Okaeri_StyleGuide_0000_1.png Okaeri https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606157610450-ZLENP5H0ZW0RH0SI21EU/Okaeri_Multi_0000_Home.jpg Okaeri Home Screen https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1605843698851-GK21NHMPSCLF6KM7DJ7J/lowfidelity.jpg Okaeri https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606152024091-6ZZWHIB8477P6YJAYJ72/0.1+Initial+Search+Criteria.png Okaeri https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606156361569-UP9FZ1AC2V9VNWLO7S7Q/Okaeri_Moodboards_0001_2.png Okaeri The cute illustrative style and rounded corners of the UI of the above apps were used to derive a personality for the app of being fun and enjoyable. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606157122986-LA1IR6VJF7M9HJZX9LX8/Okaeri_StyleGuide_0001_2.png Okaeri https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606157610613-FMWEQRAUCJ9KRD4NCPNO/Okaeri_Multi_0001_Listing.jpg Okaeri Listing Details https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606152024518-JCMIPXEIRY4PWBR50KCA/0.7+Tile+Selection.png Okaeri https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606156361309-TY4023P82CTF414B9DPJ/Okaeri_Moodboards_0002_3.png Okaeri San-serif typefaces would make the UI modern and easy to read. Montserrat was ultimately chosen because the curves in the type gave it a unique visual style in contrasting font weights. The color palettes were selected to be vibrant and fun, though some of them would not work due to low contrast in the UI affecting visibility. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606157128351-95UUUSYMUWI01Z73KQLO/Okaeri_StyleGuide_0002_3.png Okaeri https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606157610528-SPXCXCII37SPUUXX6CKK/Okaeri_Multi_0002_Comparison.jpg Okaeri Property Comparison https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606152024255-E63YZPNG3T3N2YTZGZDV/0.3+Min+Search+Info+Criteria.png Okaeri https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606156370720-9XP6L39DT01BLE29PEIL/Okaeri_Moodboards_0003_4.png Okaeri Comparisons were done to other real estate web app UIs in order to find design patterns that worked well and areas that could be improved. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606157127406-4ABOB2GSOWTTT5UUBVFO/Okaeri_StyleGuide_0003_4.png Okaeri https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606152028255-GBDY9R4ZHLQIYZI30JQS/1.0+Map+Search.png Okaeri https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606156368370-4WKV02HHJ3FANETSBE8H/Okaeri_Moodboards_0004_5.png Okaeri Comparisons were done to other real estate web app UIs in order to find design patterns that worked well and areas that could be improved. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606157138735-LIC78YC14X12S0KWPPUR/Okaeri_StyleGuide_0004_5.png Okaeri https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606152028398-EQ490J6W44B1CL2E8B2A/1.1+NAV+Expanded.png Okaeri https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606156369922-DWKUTW5LM177FI8W5RJV/Okaeri_Moodboards_0005_6.png Okaeri Comparisons were done to other real estate web app UIs in order to find design patterns that worked well and areas that could be improved. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606157139233-23KYADO6U4TG1LRJ3PWV/Okaeri_StyleGuide_0005_6.png Okaeri https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606152045178-I3BMEM5JIE343ZTRKG2V/1.2+Homescreen-Search.png Okaeri https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606157130083-GBK5UGM7Q37MNKVX0MSB/Okaeri_StyleGuide_0006_7.png Okaeri https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606152055256-NGQ5HW77JRK4UROHGWD1/2.0+Selected+Listing+-+Gallery.png Okaeri https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606152061623-HAGZ4EU8LJHWAOH9VSPZ/2.1+Listing+Details+Expanded.png Okaeri https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606152077723-ZSAOAJ1W8Y7N6WX6VP2S/2.2+Listing+NAV+Expanded.png Okaeri https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606152239066-SBREZJYCEIM3OF7D9SGF/3.4+Compare+Popup.png Okaeri https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606152118207-9FX034PXOXJ1J1OG528M/3.0+Comparing+Properties.png Okaeri https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606152118424-XV7AQKD6556DKO6HUD1C/3.1+Comparing+Properties+1.png Okaeri https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606152120017-OBF92VQLWP41067U5SL6/3.2+Comparing+Properties+2.png Okaeri https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606152117665-9RPXA009ZHGA9OFC3350/4.0+Menu.png Okaeri https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1606152119180-SPLGLGE6FMPGBBH5BCEB/6.0+Save+Listing.png Okaeri https://www.nocrowns.com/contact daily 0.75 2023-02-20 https://www.nocrowns.com/vicaire-1 daily 0.75 2023-02-20 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1567646981830-6I53038JKMHITKO3SEN6/Vicaire-NY.jpg Project Page(Template) https://www.nocrowns.com/abs-style-guide daily 0.75 2023-02-20 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/21baa46a-e1ae-4286-b17f-763294cd03cb/ABS_StyleGuide.png ABS Style Guide Click on the cover to view PDF https://www.nocrowns.com/helix-style-guide daily 0.75 2023-02-20 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/90427142-140f-4870-b8c2-be21d542470e/Helix_Styleguide.jpg Helix Style Guide Click above to view the PDF https://www.nocrowns.com/newegg-style-guide daily 0.75 2023-02-20 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/e8e6d0ae-aa53-4c1c-ae75-e6fdcece2e08/Newegg_StyleGuide_2022.jpg Newegg 2022 Style Guide Click above to view the PDF https://www.nocrowns.com/newegg-business-style-guide daily 0.75 2023-02-20 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/30faed2b-106b-4460-9128-ffb172238f50/Newegg_Business_StyleGuide_2022.jpg Newegg Business 2022 Style Guide Click above to view the PDF https://www.nocrowns.com/justgpu-logo daily 0.75 2023-02-20 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/e7213960-a326-4745-8dac-7996886c3f03/GPU_Site_Logo-conflict-%281%29.jpg JustGPU Logo Beginning interations for logo concepts based on tech, futuristic and GPU cooling fans. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/b6afb6dc-de7d-469c-b898-968b6092719d/JustGPUs-Logo.jpg JustGPU Logo Looking to simplify some concepts further, eventually began playing with letter forms and connecting parts or making them look like cooling heat sinks. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/55df579f-c7f5-4182-99a5-7383a3c74e9d/JustGPU_Logo.jpg JustGPU Logo The end result has a very heavy balance between positive and negative shapes but still relates to the product being sold. https://www.nocrowns.com/it-support-logo daily 0.75 2023-02-20 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/00b5dfdc-bdf6-41b2-ab70-761cc6c30d35/ITSupport_Logo_RGB.jpg IT Support Logo https://www.nocrowns.com/newegg-cares-logo daily 0.75 2023-02-20 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1676922743155-V9P9FK5X5C59VHF66205/NeweggCares_Logo_V2.jpg Newegg Cares Logo https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/dc8ca365-5f2e-4538-91c0-3dd885acb6d3/NeweggCares_Logo.png Newegg Cares Logo https://www.nocrowns.com/newegg-tiger daily 0.75 2023-02-20 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/2c513cdc-19f3-4dec-8f4d-214e0c93c2e8/NE_TShirt_Tiger.png Newegg Tiger https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/5b7ef483-b4cb-4ba9-a0e2-19dec83cf3c5/Model_3+%281%29.jpg Newegg Tiger https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/51a91e3e-e9dc-4424-9b5d-2b3bc820d1fd/TShirt3+%281%29.jpg Newegg Tiger https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/fee557ec-36be-42d6-af02-eb24f0a320a6/TShirt2+%281%29.jpg Newegg Tiger https://www.nocrowns.com/newegg-2021-redesign daily 0.75 2023-02-22 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/516009ca-ac83-4d2a-b939-7f300f4f674a/Screenshot+2021-08-05+001159.png Newegg Homepage Redesign 2021 Design in 2021 prior to the website redesign. I was asked to take an initial stab at redesigning the homepage. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/b7d2aff3-3319-41ff-b2fd-ac06dbe1a647/Web+1920+%E2%80%93+1.png Newegg Homepage Redesign 2021 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/4d36d69b-e0de-4a22-86c2-813d3b5c5212/NE_Website_Refresh_v2.png Newegg Homepage Redesign 2021 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/39d63221-8411-47d1-990c-2f54722cabb0/Screenshot+2022-10-28+104031.png Newegg Homepage Redesign 2021 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/87db69dc-d4af-48a5-b003-692078dc9fdb/newegg-com-2001.png Newegg Homepage Redesign 2021 Newegg back in 2001. https://www.nocrowns.com/newegg-streaming-player daily 0.75 2023-02-21 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1676945562017-0ZP1MDD4MOIO4OV0PYJM/Screenshot%2B2023-02-20%2B180855.jpg Newegg Homepage Streaming Player Version with video player integrated below the homepage banner. This only appears during the live streaming scheduled times. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/f696ba17-0460-43bc-a429-609f41aec3ac/Newegg_Homepage_3.png Newegg Homepage Streaming Player Version of the homepage video player replacing the homepage banner. A new banner size appears below the new video player to maintain visibility during video takeovers for the live stream. In order to maintain the proper aspect ratio of a normal horizontal video the empty space on the side is also an opportunity to feature a companion banner for any sponsored content. A popup to scan on a mobile device to watch the stream on TikTok drives desktop traffic to the TikTok app. https://www.nocrowns.com/ctv-composer daily 0.75 2023-02-21 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/58d55ff6-7e59-46b2-8143-28d8c635a53b/device_lockup_publisher_solutions.png Innovid CTV Composer CTV Composer began as an exploration into creating a single tool that could handle ad authoring across all devices. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/2e568d6b-40b9-4a77-8686-cc0e618362fa/download.png Innovid CTV Composer The first concept of a self-service ad authoring platform began for Innovid during the early days of video streaming. This initial tool called iRoll Apps became the basis of how Innovid would build their CTV authoring tool. This tool at it's base allowed a user to inject a graphic ontop of a streaming video with an interactable element in it. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/d4bca085-4a2f-4433-9878-33fe44ca1148/composer.png Innovid CTV Composer Composer's first iteration allowed users to upload a pre-roll video and an image to be an overlay with pre-defined animation options. Users were then able to add feature capabilities such as additional videos into the CTV ad unit. On the right side of the screen users are able to change positioning and scale options for the selected elements in keeping with default workspace settings of many Adobe design programs. On the left side users able to select "Storyboard" to create a working preview link of the work in progress link to the ad for feedback and review purposes. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/6c2264e8-1910-4843-bea7-70580d6c8d23/CREATIVE_Solutions_module_04.png Innovid CTV Composer The ad unit worked as a carousel of sorts having to rely on a users using left and right arrows on a CTV remote. This structure was shown in a layered format instead of a horizontal feature. It also included a timeline which had no functional capabilities from a timing perspective. This was a possible improvement for the tool that I suggested but was not implemented. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/371d12e1-dc75-45ea-950f-44833579d747/AUTHORING_module03_tvmonster_image.png Innovid CTV Composer The developers did manage to create a previewing feature on a Roku device so clients were able to preview their ad units on a local device sharing the same Wi-Fi. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/eb840927-4254-4d1e-956e-e207f344b570/AUTHORING_module03_CTV_image.png Innovid CTV Composer When the ad unit was completed and tested, the user was provided the option to publish directly from the tool. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/fe6df41e-209f-407e-a1ed-ca8c18b90644/PUBLISHER_Solutions_module_04.png Innovid CTV Composer Success metrics for some ad formats were very high because it required a user to take an action or wait for a skip timer to automatically make a selection for them. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/8ba31f43-8ad2-4b75-b4cd-eab40f4ecf3e/one_platfrom_v2.png Innovid CTV Composer The final piece to this tool's capabilities was it's data integration to make it easy for clients to compare and rationalize data. https://www.nocrowns.com/abc-tool daily 0.75 2023-02-21 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/d3ade073-eb5d-43d9-b2f6-b406201e97d7/AutomatedBannerTool.jpg https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/4b1da3a3-a7ef-4f8a-b8ee-4123742f8a31/Seller_PM_CategoryMarketing_Flow-Chart-v2-Marked-Up.jpg https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/efa5aaf6-9474-478d-ab8f-20947fc076ed/Template+Creation+UI+-+1.png ABC Tool First design of the ABC tool, users are able to select "elements" from the bottom right and it would add them to the banner size. The designer would then have to place all required elements in a banner design for each size in order for the tool to generate all versions. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/bc9e69e2-6b36-4539-ac7c-f05ea087ffcf/MainStage.png ABC Tool First active iteration of the ABC tool's MVP. It could allow users to add elements to different sizes with the same values updating across all sizes. In terms of fine tune customization there weren't a lot of options and a great number of bugs that had to be patched actively. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/602f887e-232c-4a8a-b2e6-06f36e2bbd96/Template+Creation+UI+-+2.png ABC Tool Example of how the template would layout elements for text, image and CTAs. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/2c02d0a0-5d24-44c8-9790-8f9e05715f4e/SizeSelection.png ABC Tool When creating a template, the designer role for the user was able to create specific banner sizes outlined in the ABC Tool's template creator interface. This was a bit manual and lead to duplicate sizes and issues with naming banners with character specific naming conventions such as @2x sizes. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/71ec8896-089b-4a1c-ad5a-a1ec133b121b/Template+Creation+UI+-+3.png ABC Tool Popup feature tool options for customizing elements directly on the banner stage area. The tool developers ended up removing this feature was it was difficult to code for an MVP. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/bb95c247-c6ec-450d-b3e9-0602ff2fdbe6/BannerPreview.png ABC Tool This is the basic preview environment for banners after being submitted for approval. This screen design was a bit redundant as it didn't offer different viewing options than the working stage. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/d1c4ac95-e7e6-40e2-b209-0124a53f6f50/Banner+Creator+UI+-+2.png ABC Tool This was an example of the finished result after all elements were included in the ABC tool. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/6be2d4ea-c51f-4c64-8092-3d6bc2460947/Template.png ABC Tool Designed templates would appear with image previews so users could select templates that worked for their needs. https://www.nocrowns.com/austin-ekeler-pc daily 0.75 2023-02-20 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/cfd1ada6-70d4-4f41-885a-84181ca4f11c/Ekelr+LP.png Austin Ekeler PC https://www.nocrowns.com/newegg-creator daily 0.75 2023-02-20 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/13eedab3-834b-48a0-8f4d-7b4775437992/Affiliate+LP+-+0+%E2%80%93+2.png Newegg Creator https://www.nocrowns.com/unbox-this daily 0.75 2023-02-20 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/d55e9a1a-6ce4-4d0e-b3aa-e2c0bcd8f5fc/Unbox+This+Landing+Page.png Unbox This https://www.nocrowns.com/we-heart-cali daily 0.75 2023-02-20 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/dca5410c-7770-43ed-832e-21b64d36d19e/WeHeartCali_v1.png We Heart Cali https://www.nocrowns.com/playstation-brand-store daily 0.75 2023-02-20 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/c7b73c1c-07bf-4412-bdc2-39a8d1905eaf/Playstation_Brand_Store_v2.jpg Playstation Brand Store https://www.nocrowns.com/nvidia-live-stream daily 0.75 2023-02-20 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/9a695aec-63b5-4323-aeee-5f6ab5ed3c95/Nvidia+LiveStream+Page.png Nvidia Live Stream https://www.nocrowns.com/helix daily 0.75 2023-02-20 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/9c8b23a9-50b2-4b35-b78a-c97eb58bb988/Helix_Site_Desktop_v4.jpg Helix Version 1 with no style guide https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/9670e512-d281-4414-95ed-d7b5ba53fe49/Helix_BrandStore_v2.jpg Helix Version 2 with Helix branded identity. https://www.nocrowns.com/newegg-brand-asset daily 0.75 2023-02-22 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/892c0fd9-be9e-4af5-85fa-5f4792601ebc/External+Brand+Asset+Library+%E2%80%93+3.png Newegg Brand Asset Library https://www.nocrowns.com/portfolio daily 1.0 2025-08-19 https://www.nocrowns.com/portfolio/marketing monthly 0.5 2022-02-23 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/9c045488-12df-4d5e-a0b3-1b59909856e5/Ekelr+LP.png Portfolio - Marketing https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/7b933560-33f0-44d3-9dac-0d2ea7807209/Helix_BrandStore_v2.jpg Portfolio - Marketing https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/5a3dca2e-9a3e-41a3-9cde-c31910cff63e/Nvidia+LiveStream+Page.png Portfolio - Marketing https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/c2c1036e-0e81-4955-9065-134f1fcd4ba9/Playstation_Brand_Store_v2.jpg Portfolio - Marketing https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/a780b378-5d51-44fe-82f8-92520544343c/Unbox+This+Landing+Page.png Portfolio - Marketing https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/7131dd72-75ea-4eaf-ba08-8ee20fbd5507/WeHeartCali_v1.png Portfolio - Marketing https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/65ffc0c5-d153-412c-82c5-5cf1b9dc7e59/Affiliate+LP+-+0+%E2%80%93+2.png Portfolio - Marketing https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/6b28e1b9-6775-4ada-b762-93878e62344e/External+Brand+Asset+Library+%E2%80%93+3.png Portfolio - Marketing https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/f137fdb4-1b73-4fe0-816b-32bd7c843048/DSC09856.jpg Portfolio - Marketing For a home entertainment gaming promotion, we recreated gaming at home with a competitive partner. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/56d8a225-b1b4-4cf9-ba67-edf5680ea68b/NE_TShirt_Tiger.png Portfolio - Marketing Click to learn more https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/6f21fd4f-0b65-4d53-b3b2-b73d90910a17/E-flyer.png Portfolio - Marketing Black Friday 2021 E-Flyer Front Cover https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/75880255-d13e-4bf0-b2dc-9da08c64e06e/Screenshot+2021-08-05+001159.png Portfolio - Marketing https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/b52f62e6-6e6a-4002-b690-bb8961105863/JustGPU_Logo_White.png Portfolio - Marketing Click to learn more https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/a80ddcaa-3db8-435d-b8a1-01022cd853f7/Screenshot+2022-11-02+114258.png Portfolio - Marketing https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/307c2d1e-4144-461e-83d1-312d74a6d68c/CM_Eflyer.png Portfolio - Marketing Cyber Monday 2021 E-Flyer Front Cover https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/3a152d86-3ed9-4eec-b308-6287935cf509/DSC03967.jpg Portfolio - Marketing Creating images of PC gamers having fun for corporate brand assets. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/7dc4b1fd-e502-4911-9411-c4f93aa4721a/DSC09662.JPG Portfolio - Marketing Happy Birthday to Us Newegg Anniversary: Celebrating 22 years of Newegg with our influencer friends from Newegg Live. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1a7353ce-95ae-40d0-a163-f4c978e31289/ITSupport_Logo_RGB_vert_w.png Portfolio - Marketing Click to learn more https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/a73d48e5-8ef2-4587-a804-283568199256/Screenshot+2022-11-03+111022.png Portfolio - Marketing https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/d32555aa-a17e-409f-bcad-4d598c60404a/Newegg_Staffing_Flyer.jpg Portfolio - Marketing Newegg Staffing Fair Flyer https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1676829335834-UXO29U7T9VTR9N1BSU1P/DSC02309.jpg Portfolio - Marketing PC components from the perspective of a builder meant to connect to our DIY audience with familiarity. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/25033964-938f-4e92-b142-e469c38db840/Screenshot+2022-11-08+173607.png Portfolio - Marketing https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/efdec253-5bf1-4f94-aa6b-49a935ab918d/GrowSoCalMailer.png Portfolio - Marketing Grow SoCal Promo Code Mailer https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/2105ac74-eac8-49d6-a78a-a7b1f9f7835e/NeweggCares_Logo.png Portfolio - Marketing Click to learn more https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/db74dcd5-95fc-4fc3-b3fd-b7bbde6b765f/DSC06250-Edit+copy.jpg Portfolio - Marketing Photoshoot to promote the Newegg Tiger shirt as well as working from home tech products and office furniture also available on Newegg. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/366fa4cd-948b-426b-9041-e33535c519c8/Helix_Styleguide.jpg Portfolio - Marketing Click to learn more https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/238b8eb6-5e99-495b-a592-17d4871219f2/Just+Deals+Vol+2.png Portfolio - Marketing https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/db1e9c49-8aef-49df-9e40-0d21d626ed9a/Model_3.jpg Portfolio - Marketing Newegg Tiger T-Shirt featured in Newegg Live and events like PAX EAST/WEST https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/eea7316e-62fe-4f07-8936-8e25ee088fae/CollegeStudent.jpg Portfolio - Marketing Back to School Press Release imagery created to mimic a college lounge area. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/3ef5a788-4a73-41ea-a301-89d40ad9da08/ABS_StyleGuide.png Portfolio - Marketing Click to learn more https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/ceb07631-96bb-49f4-b202-735724fdcfdc/IG_1200x1200.jpg Portfolio - Marketing https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/3f5db84a-2275-41ba-a7a5-3201ccf537fc/P2020_GamingChair_Insert.png Portfolio - Marketing Gaming Chair promotion featuring lifestyle photography. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/bd41b0d7-cfa3-4ce5-92c2-f8d76d27dca8/DSC07682.jpg Portfolio - Marketing Samsung Odyssey Ark Monitor photo showing the sheer size of the screen in comparison to a person. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/659f83cb-27e2-4853-9ccd-474f3eb54fd1/Screenshot+2022-09-06+223007.png Portfolio - Marketing https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/9d8e1f6c-5cc2-4d0a-b7af-94347907b875/Newegg_StyleGuide_2022.jpg Portfolio - Marketing Click to learn more https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/66f01af0-b299-4f15-924e-35cabcceadfd/Auto_Insert.png Portfolio - Marketing Newegg Auto shipping package insert to promote repeat customer growth with targeted offers. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/786dbff3-26f2-4684-88e0-bcebc9782c1a/DSC07972-small.jpg Portfolio - Marketing Demonstrating the transformation capabilities of the Samsung Odyssey Ark. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/09ab046a-df19-44e2-9865-788d721b9b4d/Newegg_Business_StyleGuide_2022.jpg Portfolio - Marketing Click to learn more https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/da1d9312-308c-4df8-a5fa-e3599a7ab124/GrowSocalReferral.png Portfolio - Marketing Newegg Referral Program insert letting customers know they can benefit from suggesting Newegg to friends as first time customers. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/cba6f6b9-a8e1-4f31-90ee-bc812f17fa32/Samsung_Arc_Devyn+%281%29.jpg Portfolio - Marketing The Samsung Galaxy Ark with 3 screen vertical layout. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/cabd0111-ca44-4f94-a6c0-aec21954c416/LATimes_CEOAward_Ad_BW.jpg Portfolio - Marketing Newegg CEO Award Thank You Magazine Spread https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/1a0729cd-eb8f-4a96-a56f-916c1e044f4f/Samsung_Arc_Tom.jpg Portfolio - Marketing Boston Tom experiencing a vertical gaming rig. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/3bde6f10-2b33-4ad6-a4bf-29d4cd8b9ce7/DSC01199.jpg Portfolio - Marketing Image for a WFH Promotion of Jeremy Threatt doing video conference calls with only his top half professionally dressed. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/aeb5d27e-bacb-471b-ab71-5a98e3fcfa6f/Studio_AwkwardFamily_Photo.png Portfolio - Marketing Newegg Media talent awkward Christmas photo holiday card. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/9079d249-2e42-4e5c-8bf5-4db5b350cbfa/NE_Marketplace_Flyer.png Portfolio - Marketing Newegg Marketplace One Page Flyer https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/d6649bab-9d4a-4fb1-ac3f-6e8823030a0e/UnBoxIt1563.jpg Portfolio - Marketing Devyn Howard unboxing at PS5 during an Unbox This promotional shoot creating brand assets for the YouTube show. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/dac24ecf-0ffe-420f-a0db-92ba1c57c528/NE_Business_SMB_Flyer.png Portfolio - Marketing Newegg Business and Helix Flyer meant for computer repair shops. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/7b378996-3c66-4caa-96a0-31a1b242a8df/front-back.png Portfolio - Marketing ABS Business Card with updated style guide. https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/70cf3bde-da01-4242-a5eb-b546a2e09fb3/IMG_20170804_160400_013.jpg Portfolio - Marketing Poster https://www.nocrowns.com/portfolio/uxui monthly 0.5 2023-02-22 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/fd40f908-5c3a-487e-808b-0bbb09e2c359/Screen-Shot-2020-08-21-at-10.08.jpg Portfolio - UI/UX Vela Water Sports Wind App https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/f7887b75-db05-464d-947d-6a82d76d3f14/NE_Website_Refresh_v2+-+Copy.png Portfolio - UI/UX Newegg.com Homepage Redesign 2021 https://images.squarespace-cdn.com/content/v1/5d7012fe700fa6000182210c/662af405-76a1-4601-857e-3f3f262ad28f/Template+Creation+UI+%E2%80%93+3.png Portfolio - 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